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This website had the following in the web site, "We build or destroy our key relationships, teams and organisations one vital conversation at a time, yet research shows that only 1 in 10 people have the ability to engage in these difficult conversations." Our analyzers analyzed that the web page stated " Handling these crucial conversations and managing conflict is a defining quality of an exceptional leader, but these skills are invariably missing from leadership and management development programmes." The Website also stated " Get Alecs blog by email." The website's header had managing difficult conversations as the most important search term. It was followed by difficult conversations, managing conflict, and difficult people which isn't as highly ranked as managing difficult conversations. The next words they uses is business leadership training.